11/20/2022 0 Comments Sales and marketing plan pro![]() ![]() So, if you are looking at winning and retaining customers, it’s important that you must take your omnichannel marketing strategy seriously and strengthen it to offer a positive experience to your customers throughout their journey. The word ‘positive’ and ‘seamless’ is crucial to note because 67% of the customers cite bad customer experience as the reason for churn. Omnichannel marketing refers to creating your brand’s presence across multiple online (website, app, social media, email, SMS, WhatsApp) and offline (retail store, events, call-center) channels while ensuring a positive and seamless experience throughout the customer journey. With new marketing channels emerging, it’s time retailers shift their focus from traditional marketing to omnichannel marketing strategies. The retailers had to rethink their customer journeys and find new ways to acquire, engage, and retain customers through positive experiences across multiple touchpoints. The writing was clear on the wall - omnichannel customer experience was no longer an option. For example, the study found that the customers who used more than 4+ channels spent 9% more in the store than the ones who used a single channel. ![]() The study further revealed that the more channels the customers used, the more valuable they proved to be to the retailers.
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